Restoring the Soul of Business, I kept thinking as I read it, is part Ken Auletta (the New Yorker media critic who, as it happens, authored the foreword), part Deepak Chopra. And he makes as thoroughly documented a case as I have come across for why the businesses that thrive are those whose leaders know that what made them great is their human resources. Tobaccowala, the longtime chief growth officer of the global advertising and communications company Publicis Groupe, is one of the most trusted authorities on digital media. People happen to play a key role in the year’s three best business books about marketing, and are the central players in the best of them, Restoring the Soul of Business: Staying Human in the Age of Data, by Rishad Tobaccowala. Best Business Books 2020: Marketing | Strategy + Business | November 9 2020
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